SunGard Availability Services

SunGard is (well…was) a provider of IT production and recovery services. The company had a long run of designing, building and running production environments that were resilient and available. At its peak, with 1,500 IT and business professionals, the company managed 20 mobile facilities and 75 data centers and workplace recovery facilities - all connected by a redundant, dedicated network.

A few years back, we worked with SunGard on a very specific marketing program goal. They identified their top educational content (white papers, etc.) created throughout the year - and wanted to make a final push to distribute those assets before the year ended. So, we created a thematic holiday campaign to give these gated content offers a final victory lap.

Each video was a playful metaphor; showing IT resiliency principles through the lens of surviving your family over the holidays (something many/most of our target audience was about to do). To give the series an artistic twist, we channeled our inner Wes Anderson for the filmmaking.