SundaySky
SundaySky was founded on a big idea. The founders asked: what if video could be created as dynamically as a website - using a modular architecture, where content can be updated easily and frequently? Similar to how Squarespace reduces the need for advanced web development skills, SundaySky allows teams to create videos quickly and easily without any prior video creation skills. They make it easy to create, personalize, and optimize video at scale. And the platform they’ve created is truly impressive.
We’ve been working with SundaySky over the last couple of years to create a steady stream of new and interesting ways to tell their story on paid social platforms like LinkedIn, Facebook and Instagram. We’ve helped them optimize their website for inbound demo requests - and supported them to optimize their (sales) buying experience. And all of this work has led to an impressive demand engine for their company; a steady, consistent stream of high-intent inbound requests for demos (many of which say they hear about SundaySky from our marketing programs).
Quick-to-market videos
When your business is making software that makes videos, you need to communicate in video. We help SundaySky capture interesting narratives by interviewing (directing + coaching) the fantastic leaders inside their company - and we turn those into simple videos for LinkedIn.
Customers tell the story
Whatever we might want to say, there’s a good chance a customer would say it better. We also work with clients like SundaySky to interview some of their best customers and turn those interviews into powerful short-form social media video content.