ExtraHop - The Moment of X

Cybersecurity marketing is challenging. Asking businesses to spend money today to mitigate threats that may affect them in the future. That value is hard to quantify - especially when the business consequences are vague and uncertain.

For ExtraHop’s recent brand reboot, we decided to walk backwards from that negative future. One step at a time, we highlight all the organizational frustration that didn’t have to happen. It’s a crisis that can be averted – with the right security posture.

The "moment of X" is the precious window of time when a security team has an opportunity to take action against an active cyber threat. The problem is, many teams can't see "X" because they lack visibility of the detailed traffic and behaviors across their extended network.